Browsing by Author "Lama, Saraswati"

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    The Impact of FDI Policy Reforms on The Retail Sector in India
    (University of North Bengal, 2019-03) Lama, Saraswati
    The Indian economy is booming, with an average GDP growth rate of more than 7 per cent (2014- 18) and is expected to be the world’s third largest economy after the USA and China by 2050 (Dadush and Stancil, 2009). India has witnessed a noticeable growth in the organized retail industry after the liberalization of the economy in the early nineties. Healthy economic growth, favourable demographic trends with young and thriving population, increasing disposable incomes, and urbanization are some of the factors driving growth in the organized retail market in India. According to A. T. Kearney’s Annual Global Retail Development Index, 2017, India ranks first among the top 30 emerging markets for retail globally. The present study aims at the investigating current retail scenario in India, analyzing the impact FDI reforms in attracting FDI in retail and evaluating the challenges and threats of FDI in Indian retail industry.
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    The Indian Beauty Boom: Special Focus on the Cosmetic Industry in India
    (University of North Bengal, 2022) Lama, Saraswati
    The Indian beauty market has witnessed remarkable growth over the last decade as one of the fastest-growing sectors. According to Goldstein Research, India’s cosmetics market is valued at nearly USD 11.16 billion in 2017 and is anticipated to grow at a CAGR of 5.91% from 2017-2025.With this growth rate, India is expected to reach the top five global markets in terms of revenue by 2025, constituting 5% of the total global cosmetic market. The boom in the Indian beauty market has been propelled by the increasing participation of women in the workforce, rising income levels, widespread internet penetration, a larger youth population, and the increasing aesthetic appeal of both men and women, especially the younger generation. The cosmetic sector is one of the fastest-growing consumer product sectors offering tremendous growth prospects for the local and global players. Against this backdrop, the current study is an attempt to explore the trends, drivers and restrainers of the growth of the cosmetic industry in India.