Browsing by Author "Mitra, Debabrata"

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Open Access
Analysis of reforms in life insurance sector in India and identification of determinants of insurance demand in post reform era
(University of North Bengal, 2009) Ghosh, Amlan; Mitra, Debabrata
Open Access
Assessing potential tourist destinations in North Bengal : A tourism revival strategic planning
(University of North Bengal, 2023) Mallick, Sanmoy; Mitra, Debabrata; Ghosh, Amlan
Open Access
Business Education and the Skill of Employability: An Empirical Study on East and West Midnapore Districts of West Benga
(University of North Bengal, 2016-03) Biswas, Debasish; Mitra, Debabrata
Business education has a vital role to play in today’s dynamic global arena where at every moment the new challenges are to be met. In order to meet the growing demands most of the multinational and transnational corporations need MBAs who are adaptable, flexible with entrepreneurial attitude and who can act as change agents in the organization. But there is a huge gap between what industry looks for and what is available in terms of skilled students. Enhancing employability skills in business education is considered as an important challenge for all universities, colleges and institutes. We have deliberately made an attempt to judge the employability skills of Management students and we are also interested to know the perceptions of employers as well as teachers of different management institutes in terms of their employability. This study will also try to focus on the existing gap between employers and academicians in terms of employability of students. Above all our study will be helpful in exploring new vistas of skilled development in business education that will serve future job market requirements in business education in a better and efficient way.
Open Access
Efficacy of life Insurance Companies in the Liberalised Regime : An Indian Perspective
(ABHIJEET PUBLICATIONS, 2021) Khan, Piyali Chandra; Mitra, Debabrata
Open Access
Employees and the PSU : a study of their relationship with special reference to Jalpaiguri division of the life insurance corporation of India
(University of North Bengal, 1999) Mitra, Debabrata; Sengupta, Pradip Kumar
Open Access
Evaluation of Microfinance Institutions (MFIS) in Inculcating CSR Values in the Society
(All India Kashiraj Trust Fort, 2022) Prasad, Narayan; Mitra, Debabrata
Microfinance and Corporate Social Responsibility (CSR) both are the most popular topics in research. Microfinance is necessary for up-gradation of the lifestyle of the deprived section of society. Whereas CSR is necessary to make business houses more responsible towards society. This research evaluates the CSR values imparted by Microfinance Institutions (MFis) to society. For this, a total of223 samples were taken into this study and Exploratory Factor Analysis (EFA) was carried out with the help of a statistical package i.e. Statistical Package for Social Sciences (SPSS) to identify the underlying factors that determine CSR values such as Legal Responsibility (LEGR), Economic Responsibility (ECOR), Philanthropic Responsibility (PHTR) and Ethical Responsibility (ETHR). Later on path analysis and confirmatory factor analysis were performed with the help of Analysis of a Moment Structures (AMOS). The study results suggest that MFis are discharging CSR values such as Legal Responsibility (LEGR) and Ethical Responsibility (ETHR) more efficiently than Economy Responsibility (ECOR) and Philanthropy Responsibility (PHTR). The findings of the study will help the stakeholders of the society to evaluate the CSR value provided by MFis in the society. In addition, MFis will also be able to determine the deviation in their stated standard CSR value and the actual CSR value given to society.
Open Access
Exploring the opportunities available to customers, marketers and third parties in online shopping in the dynamic age of technology
(Gurucharan College, Silchar, 2021-11) Prasad, Narayan; Mitra, Debabrata
Open Access
FDI in Multi Brand Retail: Cost Benefit Analysis
(University of North Bengal, 2013-03) Mitra, Debabrata; Ghosh, Amlan
The decision of the UPA Government to allow FDI in multi-brand retail is a highly controversial issue though the government has opened the retail sector to FDI in cash and carry with 100 percent ownership and 51 percent investment in single brand category. There are various issues that need to be addressed by the policy makers while allowing FDI in multi-brand retail. It can hardly be denied that entry of big giants in the retail sector may adversely affect a large section of population employed in the unorganized retail. Proper regulatory measures should be imposed to protect the vulnerable sections of the society.
Open Access
Globalisation : its impact on industrial relations in tea plantation of terai and dooars region of West Bengal
(University of North Bengal, 2012) Mitra, Subhasis; Mitra, Debabrata
Open Access
Growth-Inflation nexus in USA: A Threshold Regression Approach
(University of North Bengal, 2017-03) Bhowmik, Debesh; Biswas, Debasish; Mitra, Debabrata
The paper endeavors to find out the nature of inflation of USA during 1961-2015 and to find out the nexus between inflation and growth using Granger causality, Johansen co-integration and vector error correction models. It also showed threshold limit of inflation of 1.75-3.0 per cent in USA using GDP deflator as inflation and taking World Bank Data. It finds one structural break at 1992 and no random walk with drift. Growth inflation nexus is negative. They are co-integrated and showed unidirectional causality. Error correction process is very fast and significant but vector error correction model is stable but divergent. Federal Reserve Bank is in favour of fiscal and monetary policy reforms to curb inflation.
Open Access
Impact of Perceived Security, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on Customers' Purchase Intent in Online Shopping During the COVID 19 - Pandemic
(KIIT Deemed to be University, 2022-12) Prasad, Narayan; Mitra, Debabrata
The convenience of purchasing online is rapidly expanding into everyday life. Metro dwellers, whether young and old, utilize e-commerce sites to stock up on necessities on a regular basis. Customers relied heavily on internet retailers to have food, medicine, and other necessities delivered to their homes during the COVID-19 epidemic. Using a questionnaire, the research surveyed 157 yo11ng adults at US colleges and universities on their online buying habits and intentions during the COVID-19 epidemic. To identify the underlying factors influencing customers' purchase intentions in on line shopping during the COVID-19 pandemic; the study utilized Exploratory Factor Analysis (EFA) (includes, Varimax with Kaiser Normalization Rotation Methods and Principal Component Analysis) with the aid of the SPSS software package. Customers' perceptions of the safety, utility. and simplicity of online purchasing were shown to have ihe most impact on their decisions to buy during the COVID-19 epidemic. After that, an Analysis of Moment Structures was used for route analysis and hypothesis testing (AMOS). According to the results, cons11mers' "perceived security" has a substantial impact.on their propensity to make purchases while shopping online. Customers' purchasing intentions during the COVID-19 epidemic are influenced more by "perceived utility" than by "perceived ease of 11se, " as measured by standardised regression weight. The study s results will educate on line retaile,;s on what influences consumers' decisions to buy and how much weight each factor carries in the on/ine shopping experience. In addition, online retailers may use the study ' s findings to create marketing campaigns that increase sales and client retention.
Open Access
India`s efficient banks today and tomorrow : a comparative performance analysis during post reform period
(University of North Bengal, 2011) Baidya, Manas Kumar; Mitra, Debabrata
Open Access
lmplications of CDVID 19 on Ind AS campliant Carporate Financial Reporting in India
(Rohini Nandan, 2021-12) Basu, CA. Agnishwar; Mitra, Debabrata; Gandhi, Sunil Kumar; Pal, Ananda Mohan; Dhar, Satyajit; Bhunia, Amalendu; Sana, Ashish Kumar
For last several years, India is under a phase-wise implementation of the IFRS converged Financial Reporting Framework 'Ind AS'. The transition to Ind AS was never easy, requiring sound understanding of the fair-value approach. The COVID 19 pandemic has hit the entire world and India was no exception. A complete lockdown was announced just before the end of the financial year 2019-20, making it exceptionally challenging for the corporates to prepare proper financial statements. Though the financial statements are yet to be published, this paper discusses some of the major considerations for the corporates under the Ind AS framework, arising because of the COVID 19 pandemic.
Open Access
Productivity and industrial Relations : An empirical study on tea Estates in Dooars Region of West Bengal
(University of North Bengal, 2011) Biswas, Debasish; Mitra, Debabrata
Open Access
Risk management in agriculture : the Indian perspective
(University of North Bengal, 2008) Patitundi, Rajib; Mitra, Debabrata
Open Access
Study on efficiency measurement of life insurance companies of India in the post reform era
(University of North Bengal, 2018) Khan, Piyali Chandra; Mitra, Debabrata