Social Trends

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Social Trends is an interdisciplinary refereed journal, published annually by the Department of Sociology, North Bengal University. All rights reserved. No part of the articles, excepting brief quotations in scholarly works, can be published/reproduced, without the written permission of the editor.

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Author: search.filters.author.Ghosh, MollySubject: search.filters.subject.globalisation

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    Questioning the ‘Superwoman’: Gender Image portrayal in Indian Mainstream Media since 1990’s
    (University of North Bengal, 2014-03) Ghosh, Molly
    This paper highlights how a new stereotyped image of an individual Indian woman is projected in the mainstream media and the way this redefined image becomes a convenient site for negotiation between the traditional past and the contemporary market driven society. It also calls this homogenous feminine image a myth and shows how large sections of women remain outside this new image. The objective is to raise a question whether media is just reasserting the interplay of neo-liberal and patriarchal values or contributing to any meaningful empowerment of women.