Department of Commerce

Permanent URI for this communityhttps://ir.nbu.ac.in/handle/123456789/2925

The Post Graduate Department of Commerce was established in 1965 with the purpose to promote state of the art teaching and research and in Business Operations and Management. The primary programme offered by the department is Masters in Commerce, with specializations offered in Accounting and Finance, Personnel Management and Industrial Relations , Marketing, Banking and Finance and International finance.

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    Navigating Uncertainty: Business Strategies in the Indian Real Estate Sector amid the Pandemic
    (University of North Bengal, 2021) Bandopadhyay, Kalpataru; Sinha, Abhijit
    Companies follow generic plans to survive and grow whereas they adopt specific strategies to fit with the environment. The unprecedented pandemic arising out of the uncertain macro-economic environment and had an adverse impact on the real estate sector. This study delves into the unique strategies adopted by four leading companies to match environmental dynamism. This case study is based on secondary data. The information of the paper is primarily supported by the annual report of the company, the interview of the management, their presentation in investor meets. The strategy adopted by DLF was conservative and short-term focused, in contrast to the aggressive and long-term focused strategy of Godrej Properties. Oberoi Realty almost maintained status quo in its business operations, whereas Prestige Estates adopted an innovative strategy of generating cash by selling stake in many subsidiaries using which it purchased properties and projects at discounted prices. Even while operating in the same macro environment setup, a company's successful strategy may not be appropriate for all business models. Each business entity is distinct since they each have a separate set of strengths and weaknesses. This paper aims to argue that the strategy is business-specific. Any effective business strategy of a company, though, might be modified and tailored to fit into another company with due care.
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    News of Inflation and Effect on Stock Prices in India
    (University of North Bengal, 2014-03) Sahu, Tarak Nath; Bandopadhyay, Kalpataru; Mondal, Debasish
    The article investigates into the impact of the inflation rate on stock market in India during the period 1993 to 2013. The study explores into the long-run co-movement between the rate of inflation and stock prices in India and attempts to reveal whether inflation rate causes stock market movement in India. The study also reveals that both the Indian stock markets are strongly exogenous in the sense that shocks to inflation rate explain only a small portion of the forecast variance error of the market indices and notices that a positive shock on inflation rate has a negative and persistent effect on Indian stock markets.