Anweshan - journal of Department of Commerce, Vol. 8, No. 1

Permanent URI for this collectionhttps://ir.nbu.ac.in/handle/123456789/5509

Editorial

The critical role of research in the advancement of knowledge need not be reiterated. The necessity for high-quality research in business and environment of business is fundamental because it fosters critical thinking by encouraging researchers to question existing assumptions, delve into alternatives, and approach problems from different standpoints. This drives includes addressing complex global challenges, such as climate change, use of solar power, and economic activities for sustenance at the lower rungs of society. Needless to say that a critical facet of quality research is a strong methodological framework. Research must be well-designed, whether qualitative or quantitative, and follow rigorous procedures that ensure the results are accurate and reproducible. To ensure these attributes, research articles need to go through peer review. Research articles produced by teachers and scholars need to undergo scrutiny by experts in the field before publication to ensure it meets the standards of scientific rigor and reliability. Ensuring a meticulous peer review procedure is indispensable but increasingly difficult due to the increasing number of submissions. The challenge lies in finding and engaging competent reviewers and managing timely reviews without surrendering quality.

Keeping in view these essentialities, this volume of 'Anweshan' has incorporated five articles. In doing so we have not considered the emphasis on citation metrics and impact factors which can pressure journals to prioritize quantity over quality. In the first article Debapriya Banerjee and Soumitra Sarkar analyzed the factors that affect the production of the Indian pharmaceutical industry. and suggested that invested capital, viral hepatitis, and others have a positive impact, whereas the population has negatively impacted the production of the Indian pharmaceutical industry. Gangotree Ghosh, deliberated on India’s solar power potential and examined the fiscal initiatives to promote solar power generation. She further tried to find whether the accelerated depreciation scheme and its subsequent changes have impacted solar power generation in India in presence of assistance via generation based incentives. Saraswati Lama observed that the boom in the Indian beauty market has been propelled by the increasing participation of women in the workforce, rising income levels, widespread internet penetration and larger youth population. On this basis she explored the trends, drivers and restrainers of the growth of the cosmetic industry in India. Sunil Kumar Yadav and Debasish Sur expressed concerns over climate change and the quest for sustainable solutions and iterated that solar energy sources not only satisfies our current energy needs but also promises to guide us towards a future that is both environmentally sound and sustainable. They observed that decentralized solar installations empower communities by providing energy independence and resilience against power disruptions, particularly in remote or underserved areas. Prabir Tarafdar in the last article explored the different avenues of marketing jute handicraft products and the difficulties in marketing the products produced by the SHG women entrepreneurs, which are running under the clusters of Anandadhara (WBSRLM) of the NRLM. He found that the women SHG entrepreneurs face several problems and difficulties in marketing the products.

I thank the contributors for researching on issues of utmost importance and complying with the suggestions and criticisms of reviewers on time. This volume could have incorporated two more articles, however since the publication of this journal is entirely financed from the budget head of the Department of Commerce, and balance had necessarily to be made between the size of the volume and the costs of publication. I earnestly request our ardent readers and valuable contributors to bear with this constraint. Efforts will be made in the next volume to overcome this constraint with the cooperation of the university authorities..

Prof. Samirendra Nath Dhar

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    Marketing Difficulties of Jute Handicraft Products –A Study of SHG Entrepreneurs in Cooch Behar
    (University of North Bengal, 2022) Tarafdar, Prabir
    To bring the untapped rural women into the mainstream economy, the Government of India under the Ministry of Rural Development launched the National Rural Livelihoods Mission in 2011 across the country by revamping the earlier Swarnjayanti Gram Swarojgar Yojana, and in West Bengal, it is the West Bengal State Rural Livelihoods Mission and this has been implemented and popularised as Anandadhara in 2012- formed under the Panchayats and Rural Development Department. The mission has initiated a federal structure to make the poor and vulnerable rural women economically and socially stronger. As a result of this, the formation of SHGs, Sub-Cluster, Cluster and Federation has taken place. SHGs of Cooch Behar are involved in different income-generating activities, including the handicraft products. This paper will specifically deal with the different avenues of marketing jute handicraft products and the difficulties in marketing the products produced by the SHG women entrepreneurs, which are running under the clusters of Anandadhara (WBSRLM) of the NRLM. The study shows that the major marketing avenues for Jute handicrafts are their workhouses, fairs or exhibitions, local markets, city stalls, own shops and e-marketing platforms. The women SHG entrepreneurs sell their products at wholesale as well as at retail prices. The study has found that the women SHG entrepreneurs face several problems and difficulties in marketing the products. The major difficulties are the determination of prices of the products, high competition, the absence of a regular marketplace, etc. To overcome the difficulties the clusters and other Government agencies should provide hands-on training to the beneficiaries on pricing, packaging, branding, e-marketing and e-payment mechanisms with holistic promotion and publicity of the SHG-made Jute handicraft products.
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    Harnessing the Sun: Empowering a Sustainable Future with Solar Energy
    (University of North Bengal, 2022) Sur, Debasish; Yadav, Sunil Kumar
    Amid growing concerns about climate change and the pressing need for sustainable practices, solar energy technology has emerged as a pivotal solution. This renewable energy source not only addresses our current energy demands but also holds the potential to steer us towards a greener, more sustainable future.
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    The Indian Beauty Boom: Special Focus on the Cosmetic Industry in India
    (University of North Bengal, 2022) Lama, Saraswati
    The Indian beauty market has witnessed remarkable growth over the last decade as one of the fastest-growing sectors. According to Goldstein Research, India’s cosmetics market is valued at nearly USD 11.16 billion in 2017 and is anticipated to grow at a CAGR of 5.91% from 2017-2025.With this growth rate, India is expected to reach the top five global markets in terms of revenue by 2025, constituting 5% of the total global cosmetic market. The boom in the Indian beauty market has been propelled by the increasing participation of women in the workforce, rising income levels, widespread internet penetration, a larger youth population, and the increasing aesthetic appeal of both men and women, especially the younger generation. The cosmetic sector is one of the fastest-growing consumer product sectors offering tremendous growth prospects for the local and global players. Against this backdrop, the current study is an attempt to explore the trends, drivers and restrainers of the growth of the cosmetic industry in India.
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    Fiscal Incentives and Solar Power Generation in India: With Special Reference to Rooftop Photovoltaic and Small Solar Power Generation Programme (Rpssgp) Scheme
    (University of North Bengal, 2022) Ghosh, Gangotree
    In a fossil fuel dominated world, with a vision of net-zero emissions by 2070, India has adopted a “remove, target, and shift” approach by moving away from its heavy reliance on fossil fuel, to foster clean energy alternatives. By systematically reducing fossil fuel subsidies, the country has unlocked opportunities for investment in solar energy and upgradation of energy grid providing tax incentives and fiscal assistance. In this reformative approach Government of India has taken several initiatives for reducing the uses of fossil fuel and encouraging dependence on green energy including solar. The Solar Rooftop Scheme is an innovative program designed to encourage the extensive use of solar energy by utilizing rooftop spaces for electricity generation.The Government of India has offered direct assistance in form of generation based incentives (GBI) and indirect assistance by providing 80% depreciation allowance clubbed with 20% accelerated depreciation allowance resulting to 100% tax benefits for capital asset additions for generating solar power. In the union budget 2017 the Government has slashed down the rate of depreciation to 40% resulting only 60% of asset addition as tax benefit for initial year on the rational that investors or project developers have only focused on catering tax benefits in earlier years but later time they are not focusing on increasing efficiency. This study aims to throw light on India’s solar power potential and to examine the fiscal initiatives to promote solar power generation. The study further attempts to observe whether the accelerated depreciation scheme and its subsequent changes have impacted solar power generation in India in presence of assistance via generation based incentives (GBI. Specifically, it focuses on analyzing solar power generation data for rooftop photovoltaic systems under the Rooftop Photovoltaic and Small Solar Power Generation Programme (RPSSGP) in the periods before and after the reforms in tax incentives through accelerated depreciation scheme.
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    Impact of Macro-Economic Variables on the Production of Pharmaceutical Industry in India
    (University of North Bengal, 2022) Banerjee, Debapriya; Sarkar, Soumitra
    The Indian pharmaceutical industry is renowned for the production of lifesaving drugs at low cost, for which it is also referred to as the “lifeline industry." The paper attempted to analyze the factors that are affecting the production of the Indian pharmaceutical industry. The study was conducted using secondary data of the Indian pharmaceutical industry from 2007 to 2019. Statistical tests such as the DW test, F test, and BP Godfrey test, along with other tests, have been used for robust analysis. The findings suggest that invested capital, viral hepatitis, and others have a positive impact, whereas the population has negatively impacted the production of the Indian pharmaceutical industry. The study recommends that more attention is required to be paid to the R&D section of the Indian pharmaceutical industry, which can help to develop the industry and reach its potential. Also, the study recommends the implementation of the “Make in India” initiative in the Indian medical device industry.